Room is headed in the right direction.
Pros: low tournament buy-ins, best blind structure in Chicagoland, management welcomes feedback
Cons: tournaments only pay the top 10%
My suggestion is to pay the top 20%, whereas spots 11-20% just get their money back and the top 10% get paid slightly less. Market it as 1 in 5 get paid and try it for a month. I think you'd be happy with the results :)
Also offer step tournaments :)